Life LIBERTY and the Pursuit of Managing and Marketing Successful Active Lifestyle Events

Team DFWRUNS Stands at the Ready for Your Active Lifestyle Event/Brand

Chief Running Officer, Eric Lindberg

DFWRUNS Loves its Amazing Clients & Partners! Get to Know Us Soon!

Vice President of Happy Running, Sharon Lindberg

DFWRUNS Angels Cherilyn and Gabriella getting dirty for The Original Mud Run

Maestro or Events, Jessica Kane

Team DFWRUNS flexing its Muscles for NITRO

Spectacle Specialist, Elizabeth Jones

Chief Running Officer, Eric Lindberg with Olympian Brian Sell

Angel Flight Commander, Cherilyn Wilson

Director of Muscle, Paul Hutzler

Director of Endurance, Brandon Gillingham

Manager of Running with Ideas, Brentney Hamilton

We started this agency simply because we had passion. Passion for running and the active lifestyle. Passion for the products and brands that support our passion. Passion for helping those who have helped us. Passion for helping great causes. Passion for runners, joggers and walkers. Passion for keeping pedestrians safe. Passion for making a healthier world.

Since launching DFWRUNS our passion has grown, not only in DFW but throughout the state of Texas and across the country. So we ask that you look at the DFW in our name the same way as you look at the DFW airiport as an intergalactic (yeah we had to use that word) hub. Meaning we are not confined to just North Texas as you may have seen our team working for clients in places like Los Angeles, Denver, Chicago, or Austin.

Just the same don't look at the RUNS in our name as only working in the running community. As you will see our talents reach beyond the running community to encompass what we call the entire active lifestyle marketplace. 

If you have worked with us before than you will understand our passion and if you haven’t worked with us yet then you soon will. We believe in the active lifestyle community as a powerful market segment. We have participated in it and have felt its explosive growth. And we are here to make sure it continues.

DFWRUNS is made up of creative thinkers and hard workers with one goal in mind and that is to help your active lifestyle brand or event be the best it can be. If you are interested in learning more about us than pick up the phone and give us a call. You will find we are always on a runners high!

Want to know more about us? Here are some brief bios on the leadership of the DFWRUNS crew:

 

Eric Lindberg, Chief Running Officer - ericl@oylmarketing.com

At 210 pounds and struggling to leg out a double in slow pitch softball I had an epiphany that told me I better get in better shape before running to first feels like a marathon. And that is how it started for me.  No, not marketing but running. Oh, I am supposed to write about my marketing experience here? Well ok if you insist.

It all all started when I was the social chariman of the Sigma Nu chapter at Ball State University. The job of the social chairman is pretty simple and that is to find sororities to partner with on weekend mixers (or parties). And now as I look back over the years marketing that bunch might have been the most challenging task of my career.  Yep we were quite a bunch.

Now my professional marketing career has taken me to some great places ranging from the NBA Draft to meeting former Presidents (yes of the USA) to planning and executing an event at the BCS Championship Game to Chuck Norris' World Combat League. My career entails working for two NBA teams, three minor league hockey teams, a minor league baseball front office position and even starting a big time sports marketing agency. Combined it all adds up to a bunch of years of marketing and promotional experience working with some of the greatest athletes, brands and events in the universe.

And so in 2008 decided to put that experience into the running community of DFW and launched DFWRUNS with the goal of helping running events and brands grow.

So standing on second base I decided that it was time to start running. Just 20 minutes a day. 10 minutes up the then gravel KATY trail and 10 minutes back. Slowly my stamina grew and my waist shrunk. Now running and more importantly fitness is part of my life both personally and professionally.  It is the lifestyle that we find so powerful at DFWRUNS. And all the marketing fluff aside our goal is to integrate your brand or event into that lifestyle. It is beyond marketing, it is where and when marketing meets the pavement!

 

Sharon Lindberg, VP of Happy Running - sharonl@oylmarketing.com

Running Happy! I am so passionate about our company and what we do that all I can do is run happy… I have had so many life experiences from growing up in Southern California, to living in Bakersfield, to living in San Francisco then Dallas. I went to the University of Texas at Dallas, graduated with honors with a focus on business and entrepreneurship.

I landed at a start up...was the 10th employee, I put on the finest suits, traveled across the United States and helped build a company that serviced meeting/event planning professionals in the pharmaceutical industry, five years later the company was over 100. In between all of that, I have had the pleasure to work in radio, marketing, sales, event planning and management. Nothing comes easier to me than a little hard work, sprinkled with always doing what’s right and giving more than I think I can each day.

DWRUNS will be four in August of 2012. I turned in my fine suits for fine running shoes and dry fit instead. For those that have ever owned and managed their own company knows that if you’re running happy then you must be doing something right. Never look back, keep moving forward! Oh, and yes I am a runner (2010 Chicago Marathon Finisher, 6 Half Marathons in 2011 (with a 2 hour 4 minute PR at one), mountain biker, snow skier, kick boxer, beach lover, animal lover and I used to skydive back in the day. There’s always room for fun after working hard!  

 

Jessica Kane, Maestro or Events - jessicak@oylmarketing.com

It all started with the running man. When Jessica Kane mastered the one-foot-in-front-of-the-other bounce to the rhythm of Hot In Herre back in high school, she knew she’d be a natural. She’s come a long way (from NJ) since teaching hip hop classes a decade ago and she’s still got all the right moves. Most recently, she moved into a full-time role as Maestro of Events at DFWRUNS. What is Maestro of Events? Definition: A title which may refer to a composer, a teacher, a conductor or leader of an ensemble. By extension, it is used in English to designate a master in an artistic field and denotes respect for someone with strong knowledge who instructs others in the field. Leading up to and through race day, she orchestrates all the big beats and low undertones of your event-- directing every component as her instruments in harmonious flow toward a big finish. Already she’s dancing with star clients like Drenched 5K, Zero Prostate Cancer Run, and Rahr Oktoberfest 5K to name only a few! With so many national clients, it’s a good thing Kane has lots of practice traveling but it was her extensive experience in event development at the Cystic Fibrosis Foundation and as Event Coordinator for Six Flags that had us poppin’, lockin’ and droppin’. In her spare time she continues to polish her moves by taking hip hop classes and spreads the skillz across various genres by leading Zumba three times a week. She also plays Kickball and Dodgeball in a social league. By living the active lifestyle, Kane keeps limber for all the mud runs, color runs, Santa-themed, glowing and obstacle races she participates in (sometimes several on the same day). How’s that for knowledge of the field?! Even though her Roger Rabbit is a most impressive, don’t underestimate Jessica’s refined, sophisticated side. She has distinct taste for classical performances as well. Her hoppin’ energy (Cupid) shuffles beautifully over to her role as Maestro-- emphasizing balance, clarity, and moderation in her finest work. Kane understands a masterpiece demands a significant level of proficiency and may often exhibit complexity. She’s got a real ear for it, so be sure to call and talk to her about whether your event should stay formed to a certain scale, or if we can go sick freestyle wit it! Got pavement? Just say, word. Maestro is ready to hit it!

Elizabeth Jones, Spectacle Specialist - elizabethj@oylmarketing.com

Fourth down, 3rd and long, 0:59 on the clock, down by six. To whom do you give the ball? Elizabeth Jones, Spectacle Specialist!

After nine years of working in NFL stadiums, Liz has started running on new turf. Following graduation from University of Iowa, this Hawks Alumn flew south to escape the cold of her hometown, Monline and found a cozy spot race directing at On Your Left! Marketing & Events.

Liz is known for being a playmaker and getting things done. In her past career, she helped open the University of Phoenix Stadium in Glendale, Arizona, before joining the Dallas Cowboys at AT&T Stadium in Arlington, Texas. She has managed all kinds of events — known fondly to her as spectacles — ranging from dog shows to concerts to the most recent NCAA® Men’s Final Four®. Her knack for reviewing plays — the processes and procedures, ensure tasks are being quickly completed with utmost efficiency.

The Game Plan: take the client from contract to execution while building a long-term relationship. 

When guests to have a fantastic event experience and leave with smiles on their faces, TOUCHDOWN!

When Liz is not training for her next race (just ask, she will talk your ear off about her cool finisher medals), she keeps busy working around her house, cooking, playing kickball & softball in a rec league, golfing, gardening, trying new things, and riding her bike to brunch on patios. If you find yourself seated next to her at various sporting events, be ready to talk X’s & O’s!

There are players and there are spectators. Elizabeth will have the active community doing the wave while also raising your participation numbers. 


Cherilyn Wilson, Angel Flight Commander - cherilynw@oylmarketing.com

Just a short jog from the Boston Marathon finish line, I received my BFA in Writing & Publishing (with a minor in Marketing Communications) at Emerson College. From there, I spread my wings and followed a flight path to Dallas to see if I could put cowgirl spurs on my running shoes. After freelance writing, a dab of designing, and running over 30 races in just a couple years, it was not by accident I found DFWRUNS on this course. I worked as a Promotional Pace Leader and quickly (because I like to be fast) took my place behind the controls in the command tower on McKinney Ave.

As the Angels Flight Commander, I enlist and dispatch only the most epic, heroic personalities, and launch missions to rescue companies in need of a new branding pattern. Our angels get them on course with the active lifestyle demographic and take their events to a higher altitude at 300 knots- that’s one mile every 10 seconds! Adrenaline accomplished.

With my wings now pinned to my vest, my fingers do the flying –across the keyboard as I route content for On Your Left! and create unique marketing materials. I still fly sometimes, but when you work where marketing meets the pavement, it’s good to have your feet on the ground too. Catch me if you can!


Paul Hutzler, Director of Muscle - paulh@oylmarketing.com

here's a lot more to being Director of Muscle than being really, really, ridiculously Muscley. Like being an Aggie of course. I got my brains from Texas A&M University, the greatest school in the whole wide world. Spent my days there studying Recreation Park and Tourism Sciences better known as "Rather Play Than Study", along with some other days earning a minor in Business Administration. My favorite lessons however came through my involvement in student leadership organizations, or the “other education” as us Aggies call it. It was through these countless opportunities that I really found my passion for helping people, different causes, and organizing and planning events. After college I took my talents to North Texas to work with the North Texas Super Bowl XLV Host Committee, assisting in Volunteer Services and Operations. The year long experience was invaluable in seasoning me to be the best possible Director of Muscle for DFWRUNS. I'm responsible for the moving parts of day of race events. It's my job to FLEEXXXX and see to it that anything in the way of executing an event to perfection is removed. At an event you'll see me grunting and sweating profusely with my Gerber in hand. I'll be the guy lifting heavy objects, and zip tying up banners to perfection. In-line with all of the DFWRUNS staff, I draw my strength from my largest muscle, the Heart. I'm Director of Muscle and I'm here to PUMP. YOU. UP.

 

Brandon Gillingham, Race Director - brandong@oylmarketing.com

It has been no secret that DFWRUNS owners, Eric and Sharon Lindberg, are the world’s largest, most obnoxious Steelers fans. It is true, they do have a second, separate Christmas tree for only black and gold ornaments. Now that football season is upon us, the water bubbler talk begins to change like foliage in the east, office banter delays the clock during our weekly staff meetings, and the Lindbergs make their subjective draft picks.

More black & gold (B & G) in the office. They’ve drafted Brandon Gillingham. B. Gillingham may be lean, but is a powerhouse addition to our roster. He not only has star running game skills but has mad coaching experience as well. When he’s not running, B.G. is observing, directing, volunteering, cheering with his black and gold pom-poms, or coaching runners. He has seen the running game from all corners of the field.

B.G.’s training began as a volunteer at the YMCA of Greater Pittsburgh at age 13 and was employed there for more than 11 years. He moved up through the lineup from Youth Sports Coordinator to Wellness Coach, Personal Trainer and then onto Race Director where he enjoyed a 6 year contract. His coaching career began as high school cross country coach, which led to a youth running club coaching position. Gillingham also coached at the high school for 4 years and coached a youth running program for the elementary schools for 3 years too.

After volunteering at the Boston Marathon finish line in 2007, Brandon became hooked onto the “other side” of racing. So, he created and directed his first race, the Fathers Day 5k/10k in Pittsburgh, at the age of 20 and added Event Coordinator and Race Director to his stats. Gillingham is no rookie.

“I’m about as nerdy as it gets”, he admits, “going on letsruns.com, checking out races, results, training concepts n’at all the time. A fun weekend to me is going to a race and either being on the operations side or just simply hanging out and runner watching.” (Must be his bi-week since rumor is he runs, on average, 80-100 miles a week!) “I speak Pittsburghese, eat perogies, have a natural terrible towel wave skill n’at. I’m sure I’ll throw yinz off a bit at races when I’m doing my announcements but after time you’ll get the gist of what I’m talking ‘bout.”

While we wonder if Eric and Sharon would hire a devote Steelers fan based on nothing more than the colors in their face-painting pallet, there is no doubt Brandon is a team player with the qualifications to direct your event and carry it all the way to the to the end zone. If you’ve need a game plan, he’s got the playbook. Hang onto your (championship) hat because you’re going to Disneyland!

Brentney Hamilton, Manager of Running With Ideas - brentneyh@oylmarketing.com 

Like lots of weird kids growing up in strangely-named small Texas towns, Brentney Hamilton felt out-of-place in Telephone, Texas (Pop: 199). So the millisecond she could, she jetted out for the bright lights of Big D, earning a creative writing degree from Southern Methodist University along the way. While that was surely enough to secure her "eternally unemployable" status, she further lashed herself with another degree in the humanities – a master's in religious studies from Harvard University – for good measure.

Since she had nothing better going on, on account of the above, she took up an old passion: Distance running. But, she soon realized that the socially anxious kid who came in dead last at more than a few high school Cross Country meets was now not only among other weirdos in Dallas' running community, but also pretty competitive on a local level. A wall full of age group awards and half marathon medals later, she took over as Social Run Coordinator at Run On! and expanded her Egg-Head tendencies to include a meticulous fluency in running shoe tech. Add that to a scoop on the burgeoning DFW craft beer scene (honed by stints at the Dallas Observer and the Dallas Morning News), and you've got B to a T.

These days, she lives under a pile of books and articles of running gear with an Italian Greyhound, Shelby, who is more of a sprinter than a marathoner. Brentney joins the On Your Left team with a closet full of holiday-themed social run costumes; a passion for elegantly-placed semicolons; and, unconventional brainstorms that are way too big for a small town girl's britches. That's why you can call her Little Big Time, Manager of Running with Ideas.