Slam Dunking A 5K in Downtown LA for the NBA

Friday, February 18, 2011

Rufus and Harry lead the field for the NBA All-Star FIT Run, Walk & Dribble

The land of Kobe and Blake Griffin was great to LARUNS, uh, DFWRUNS. Yeah we say it all the time, think about the letters D-F-W in our name as the airport code for DFW. And speaking of three letter brands, the NBA hired us to manage the inaugural NBA All-Star FIT Run, Walk & Dribble which took place outside of the STAPLES Center and LA Live.
Mother nature tried her best to put a cloud on the event but the DFWRUNS Angels fluttered their wings and parted the clouds for a beautiful race day. With nearly 700 runners, some great partners in Panini America, adidas, Gatorade, the City of Los Angeles, NBA Legend Mitch Richmond, WNBA Superstar Katie Smith, Rufus from the Charlotte Bobcats and Harry the Hawk, the event was a tremendous success.
Want to put an All-Star team to work for your active lifestyle event or brand? Dial up an Angel today!