Wednesday, June 9, 2010

The Briefing Fitness Team Is Ready....Are You?

In today's electronic media dominated world how does a new print publication build audience, readership and develop a new platform for advertisers to activate their campaign?  They run to DFWRUNS of course!  And once they caught us we launched Briefing Fitness as way to accomplish those goals.  The interacive fitness club is free for readers to join and participate and was launched a the Central Market Thrill of the Grill with Briefing Fitness social walks and runs.  In addition we had some awesome CM Cooks demos all desinged to teach busy families how to squeeze in fitness, food and family in a 60 minute window.  Oh we had fun too!  In May we partnered with LA Fitness to offer free spin classes for Briefing Fitness members and kicking off with National Running Day in June we relaunched free social runs and walks with great partners like Market Street, Sprouts, Run On!, New Balance and Jamba Juice.  And with the summer heating up we got an aqua filled and FIT July planned too.  Check out the details at www.briefingfitness.com and if your brand is struggling to reach the generation active lifestyle then exercise your fingers by dialing 214-DFWRUNS for some training!