Central Market(ing), a Natural Runner and Active Cultures! Ultramarathon Man, Dean Karnazes, to Run the 4th Annual Central Market Thrill of the Grill 5K

Thursday, March 8, 2012

Like Hermes- the fleet-footed, Greek messenger with wings on his heels, DFWRUNS has lots of news to deliver! This year, we’re not only thrilled to introduce a new, flat race route, but are excited to announce the participation of The Greek Gods® brand along with their spokesman, Dean Karnazes! Their message? The importance of helping children and students live a healthy, active lifestyle.

We appreciate the opportunity to work with Central Market, The Greek Gods® brand and the “Fittest Man on the Planet”, Dean Karnazes, to raise money for the Plano ISD Education Foundation. When we take on a great event like the 4th Annual Thrill of the Grill 5K, we’re used to wearing many hats — race director, marketing marathoner, promotional pace leader, sponsorship sprinter, and we’ll be wearing the 2012 funky grill chef’s hats April 21st! Get your chef hat at packet pick-up, or give $100 dollars and see what else you’ll get!

We bet you've never run in a toga before!

Enter the toga division: $100

What You Get:

  • Corralled with Dean Karnazes
  • Autographed copy of “Run! 26.2 Stories of Blisters & Bliss”
  • Photograph of you and Dean Karnazes
  • Commemorative “I Ran With Dean” Tech Shirt
  • Proceeds from the entry goes directly to the Plano ISD Education Foundation

Karnazes truly has an exceptional list of accomplishments. He has run 350 continuous miles, not even pausing for a night’s sleep for three days. He has braved the most extreme physical elements from running a marathon in the South Pole in negative 40 degree temperatures to winning the “world’s toughest footrace” — the Badwater Ultramarathon. Dean succeeded in winning this race; covering 135 miles non-stop across Death Valley in the middle of the summer, battling temperatures of up to 120o F.  He has completed 50 marathons in all 50 states in 50 days. In 2011, Dean succeeded in running 3,000 miles- starting from the California Coast and ending in New York City!

We at DFWRUNS fashion ourselves after Dean, not only by wearing running shorts on the job, but by taking strides to cover long distances if it means beating the toughest marketing competition. Like Karnazes, we too promote the active lifestyle- through fresh marketing strategies and unique branding, and by rallying healthy sponsors like Team In Training, Academy Sports + Outdoors, and The Greek Gods® Brand Greek-Style Yogurt. Our methods are proven and our list of accomplishments is growing as fast as the Central Market Thrill of the Grill 5K.

Over the past 3 years, we’ve cultivated this race from 225 participants into a full-on smokin’ event with athletes, young and old, to exceed 2,500 runners and walkers in 2012.
It’s no myth, so don’t underestimate a small, local company- Dean’s not the only one who’s covered ground from California to the eastern states! We too have run to clients in LA, Kansas City, Portland, Connecticut, Atlanta and New Jersey and might just check off all 50 states like DK did!

Now, grab your favorite flavor of The Greek Gods® Brand Greek-Style Yogurt, a perfect snack as part of a pre-race meal and meet us out there!
— Cherilyn Wilson