Let It Rain, There is Water in Beer!

Friday, February 11, 2011

Singing in the rain...Nope, running in the rain!

Bringing brands together with the active lifestyle community is what we do. We used to call it "Doing What We Do" but you will notice we changed that tab on our website to "On Your Left". It is a little something we like to say as we roar brands ahead of their competition as our creative marketing team picks up the pace in Active Lifestyle Marketing.
A little over a year ago DFWRUNS started working with the good folks at Rahr & Sons in Ft. Worth. What started as a great partnership to refresh thirsty runners has brewed into a staple event in the active lifestyle calendar of North Texas. Even a roof collapse at the brewery wouldn't slow us down! And in 2010 the inaugural Rahr Oktoberfest 5K was born and boy did it start with a boom! Race morning started out great but about 10 minutes before start time the rains came crashing down. But 1,200 runners would not be denied. In fact over 800 of the registered runners gave an emphatic "YES" when Fritz asked if they would like to run in the rain.
We call a tasty Rahr & Sons beverage "Better Than A Finisher Medal" and obvioulsy so does Generation Active! Want to learn how we can put your brand into the hands of the active lifestyle community? Let's grab a Rahr and talk about it!