The DFWRUNS Infantry is Always Ready to Help Your Active Lifestyle Event, Brand or Wellness Program Fly

Chief Running Officer Eric Lindberg with the Training Group from the Bridge

Chief Running Officer Eric Lindberg with Olympic Legend Michael Johnson

VP of Happy Running Sharon Lindberg with Legendary Runner Forrest Gump

Brand Ambassadors Lucy Silvas and Gabriella McCord scored a goal promoting our running events at 2010 Dallas Cup!

It's what we call PACING ACTIVE LIFESTYLE MARKETING!

We are unique. Yeah we know every agency claims to be unique but we truly believe it. We don’t know of any other marketing company that soley specializes in working with running events and brands. If you know of one let us know as we would like to talk them.

Ok enough about us. Let’s talk about what we do. Well, like any marketing agency we develop and execute marketing and promotional campaigns. For example we have managed campaigns for running brands like Brooks, Koala Health and Wellness, New Balance, Nike, and Run On! with the goals being to drive traffic and raise brand awareness.

We have done the same for running events too. For example we have created and managed campaigns for events like Dallas Running Club Half Marathon, Dash Down Greenville, Mardi Gras Run, Michael Johnson’s Performance Center and Ringling Bros. Barnum and Bailey Circus Red Nose Run with the goals being to increase participation from runners and overall event value.

In addition to marketing, DFWRUNS also works with running events to increase their revenue from sponsors and drive participation numbers. Our sponsorship sales department works closely with each event and its benefactor to build a long term, effective high value sponsorship strategy. And our group sales team targets businesses and groups to purchase “bulk” entries in races. Much like a group would go to see their favorite sports team DFWRUNS gets groups together to run (and we can even get them in shape to do it!).

At DFWRUNS we like to catch a buzz too. Are we talking about the endorphin rush here? No, we are talking generating publicity. DFWRUNS works with key media to develop story lines and press releases designed to get the coverage your event, promotion or brand needs. You may have seen some articles that we have gotten placed for clients in publications like DALLAS MORNING NEWS, FRISCO STYLE MAGAZINE, and REPLAY SPORTS MONTHLY. Or you might have caught them on CBS 11, CW33, NBC5, or WFAA8.  Or even heard about them on JACK FM, KLUV or The TICKET.

We also understand from an event’s perspective how important it is to get listed on all of the online race calendars from Competitor Texas to Cline’s Running Corner to Luke’s Locker’s to NBC 5’s community calendar DFWRUNS has the resources to get it done!

DFWRUNS design team works to strengthen running events’ and brands’ by creating key messaging and branding, as well as, logo and web design, race collateral, race t-shirts and more.   

Lastly our event services include videography, photography, race flyer distribution, event management, and promotional teams.

Now I am sure you are asking how do we do all that? Because after writing all of this we are too. First of all we have a great staff that works tirelessly for you as our customers. Secondly like any agency, big or small, we work with great partners to ensure you receive the highest quality of work available. So like two loops around White Rock Lake we say bring it on!

The DFWRUNS Difference

If a client chooses to hire an agency to manage a project, it's a pretty safe move. As the project manager agencies simply report.  They report on what's happening, chronicle the results, and are the middleman.  When a client hires DFWRUNS we don't manage projects but instead we run projects, the difference being, DFWRUNS is on the hook. It's an active engagement, bending the status quo to the client's will, ensuring that we deliver. Running a project requires a level of commitment that's absent from an agency which is managing one. Who would you rather hire, a project manager or a runner?